PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.lovesigns.com.au (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, your birthday, billing address, shipping address, payment information (including credit card numbers, or PayPal details), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

– Communicate with you;

– Screen our orders for potential risk or fraud; and

– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use your IP address to re-target to you in the future.

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here:  https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

 

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:  https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work/

You can opt-out of targeted advertising by using the links below:

– Facebook: https://www.facebook.com/settings/?tab=ads

– Google: https://www.google.com/settings/ads/anonymous

– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

USE OF ANALYTICS AND TARGETED ADVERTISING TOOLS

In order to better serve our Website visitors and customers, we may use Google Analytics features (more information about these features is set out below and at: https://www.google.com/policies/privacy/partners/).

You can opt-out of the Google Analytics features and customise Google Display Network ads using the Ad Settings.

As an added privacy measure, you can download and use the Google Analytics opt-out browser add-on.

Google Analytics features include the following:

• Regarding Google Display Network Impression Reporting and the DoubleClick Campaign Manager integration, we and third-party vendors, including Google, may use cookies set by the Google Analytics features to analyse and report on ads used on our Website including but not limited to the impressions created by the ads and how these interact with other ad features and other features and services.
• Regarding Google Analytics Demographics and Interest Reporting, we may use data from Google's Interest-based advertising and/or third-party audience data (such as age, gender, and interests) with Google Analytics to target and improve our marketing campaigns, marketing strategies and our Website content.
• We may use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show our ads on sites across the internet. We and third-party vendors, including Google, may use cookies to inform, optimise and determine which ads you see on our Website and third party websites, including ads based on your previous visits to our Website.

We may also use analytics and targeted advertising tools provided by other third parties, including Facebook, Adroll and Bing. Facebook and other third parties may use cookies, web beacons and other storage technologies to collect or receive information.

MARKETING AND COMMUNICATIONS

You will have the opportunity to subscribe to certain areas of the Website and marketing lists. For instance, you may wish to receive our newsletter or other marketing information (by e-mail or direct mail) or enter competitions. In these circumstances, we may ask for additional information, such as your age, occupation, style interests, etc. We will also treat this information as "personal information," as described in this policy. This will help us to target our marketing in a way we feel would be of specific interest to you. We may from time to time send with your ordered products, inserts advertising the goods or services of unrelated third party companies. However, we do not pass on your personal information to these third-party companies, except as provided elsewhere in this Privacy Policy.

 

USES MADE OF YOUR PERSONAL INFORMATION

We may use information held about you to:

• carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
• set up, manage and contact you about your account and orders;
• update and manage our customer and marketing databases;
• ensure that content from our Website is presented in the most effective manner for you and for your computer or device;
• provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about;
• provide you, or permit selected third parties to provide you, with information about other products or services (including products and services that are co-branded or that we are otherwise engaged with promoting) that we feel may interest you, where you have consented to be contacted for such purposes;
• personalise emails that we send to you, including using your name to address emails to you and using your gender to provide gender-specific content;
• allow you to participate in interactive features of our service, when you choose to do so (including creating links to our website in your social media channels);
• carry out market research and analysis;
• notify you about changes to our service;
• administer and improve our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
• measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
• confirm your age and identity, and to identify and prevent fraud;
• keep our Website safe and secure; and
• comply with applicable law; enforce or apply our Terms of Use, Terms and Conditions of Sale and other agreements; or protect the rights, property or safety of the Website, any of our group companies, our customers or others.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@lovesigns.com.au or by mail using the details provided below:

Love Signs
PO Box 655.
PARK HOLME, SA, 5043.
Australia

Updated: April 30th, 2020.